Dental laboratory promotional products: stay visible to practices

A dental laboratory mostly works in the background. The dental practice knows the lab, while patients often do not know it at all. Good dental laboratory promotional products start right here: they keep the lab visible to the practices it works with, and make it visible where new customers come from – on practice visits, at training evenings and at trade events.

Who a dental laboratory reaches with promotional products

Before you choose a promotional product, it is worth asking who will end up holding it:

Dentists and practice teams. They decide which lab they work with. What counts here is recognition in day-to-day practice life.
Prospective new practices. On practice visits, training evenings or at trade events, a promotional product should stay in mind long after the business cards have been shuffled.
Patients. When the practice passes on a product from the lab, for example when fitting dentures, the patient also learns who is behind the work.

What makes a good promotional product for a dental laboratory

It fits the industry. A product centred on dental care makes sense professionally and is gladly passed on by practices.
It is flat and light. Whatever fits in a delivery box, a letter or a jacket pocket actually gets handed out.
It carries the brand across the full surface. Logo, lab colours and contact details should be recognisable at a glance.
It is useful. Whatever is picked up in everyday life stays in mind.

The floss card with your lab logo

A floss business card meets all four points: it has the classic business card size of 85 × 55 mm, is only 1.6 mm thin and contains around 10 metres of waxed floss. Front and back can be printed edge to edge in CMYK. The front shows the lab with its logo and colours, the back has the contact details, a QR code to your website or a line about your specialities such as implant prosthetics, full ceramics or digital manufacturing.

Ideas for using it in a dental laboratory

As an insert in the delivery

Put a few cards in with every piece of work that goes to the practice. The practice team then has them to hand and can pass them on to patients. That turns every delivery into a small brand touchpoint.

On practice visits and at training evenings

On visits to practices and at your own training evenings, the card is a business card that does not vanish into the pile. People take it with them because it is useful.

At trade events and exhibitions

At a stand, a flat promotional product is practical: it needs hardly any space in logistics and fits in any pocket. With a gold or silver hot foil finish, the card stands out even more.

As a thank-you at the end of the year

At the end of the year, the card can be sent in a greeting card to all your partner practices. You will find ideas for this in our article on Christmas gifts for dental patients, most of which also work with practices as the recipients.

Joint cards with partner practices

One variant that works well for laboratories: the front carries the logo of the partner practice, and the back names the lab as a partner. The practice gets its own promotional product, and the lab stays visible. Agree the design with the practice beforehand and get their approval for the logo.

Design tips

Lab brand clear and large. Use the whole surface instead of a small logo on a white background.
A back with a job to do. Contact details, a QR code and a line about your services are enough.
Flavour for the target group. Mint is the classic. With larger runs, fruity flavours are also available.
Set up the print data correctly. How to set up format, bleed and special colours is explained in the print data specification.

Design it yourself or have it designed

In the card designer you upload your lab logo, see the card live in 2D and 3D and get the tiered price straight away. The minimum order is 500 cards. Would you like us to do the design? Then send us your logo via no designer needed. If you want to check the quality first, order a free sample.