Orthodontic promotional items: ideas patients with braces actually use

Orthodontic practices have a special relationship with their patients: treatment often lasts years, appointments come round regularly, and alongside children and teenagers, more and more adults with aligners are sitting in the chair. Orthodontic promotional items therefore have to do more than a ballpoint pen. They should suit the treatment, be used by every age group and keep the practice present throughout the entire course of treatment.

What patients with braces really need

Anyone wearing fixed braces knows that daily cleaning takes more effort than before. More gets caught between brackets and wires, and the spaces between the teeth need particular attention. That is why promotional items built around oral care on the go are especially credible. They show that the practice thinks about its patients’ everyday lives.

One thing to bear in mind when choosing: not every care product suits every appliance. You explain to your patients in the practice which aids they should use with their appliance. The promotional item supports that advice – it doesn’t replace it.

Ideas for orthodontic promotional items

1. Dental floss in business card format. The Floss Card fits into a wallet, a phone case or a pencil case. It contains around 10 metres of waxed dental floss and is printed on the front and back with your practice design. For aligner patients who eat out during the day, it is a practical companion.

2. Recall and appointment cards. With regular check-ups, a card showing the next appointment is worthwhile. Combined with dental floss, it becomes a dental recall card that doesn’t get lost.

3. Small rewards for children. Stickers, a points system for good oral hygiene or a certificate at the end of treatment are fun for children and strengthen the family’s bond with the practice.

4. Something special when treatment ends. The day the braces come off is a big moment. A greeting card with a Floss Card tucked in and a personal note of congratulations is a lovely finishing touch – and brings the practice to mind when friends ask for a recommendation.

Designing promotional items for children, teens and adults

A Floss Card is printed full-bleed, so you can have separate designs printed for different audiences:

• For children: cheerful colours, a character or the practice mascot.
• For teenagers: simple and modern, ideally with a short line that doesn’t sound like the dentist.
• For adults: understated and premium, for example with hot foil in gold, silver or copper.

Mint is available from 500 pieces; from 5,000 pieces, strawberry, lemon, coconut and vanilla are available too. With larger runs, you can match the flavour to the audience as well.

What to keep in mind

• Keep it factual: logo, practice name, contact details and a friendly line. No promises of treatment results.
• Permanently branded: the practice name is printed on the item itself, not on a sticker.
• The same for everyone: all patients receive the item, regardless of any particular treatment. If in doubt about what is permitted, check with your professional body.

Conclusion

The best orthodontic promotional items suit the treatment, get used in everyday life and accompany patients throughout their entire course of treatment. Dental floss in card format meets all three points and carries your practice design on both sides.

Design your card straight away in the card designer or send us your logo via no designer needed. If you would like to hold the card in your hand first, request a free sample.